Emirates. California launch.

Two daily flights to San Francisco and Los Angeles were launched with a series of insight-based print and radio campaigns based on the destinations.

The launch ads for California used the classic custom cruisers that California is famous for.

San Francisco is renowned for its trams. What is less know is that the city's streets are festooned with beautifully painted murals. In the ads for the San Francisco specific route launch we married the two together. Online digital ads animated these trams travelling through the murals.

Los Angeles is famous for its theatre and movie industry. In the radio ads for this route launch we had fun with the 'acceptance speech' tradition of Hollywood…